20. June 2022

Helge Leiro Baastad new chair of the board of Kavli Holding AS

Helge Leiro Baastad has been elected new chair of the board of the Kavli Group (Kavli Holding AS), which owns the subsidiaries Kavli Norway, Q-Meieriene, Kavli Sweden, Kavli UK and Kavli Finland.

Press release from Kavli Trust

Baastad has extensive experience from insurance and brand building as CEO of the insurance group Gjensidige over the past 20 years. He has also worked with sales and marketing for the brand companies Jordan and Lilleborg, in addition to a large number of board positions (such as Finance Norway, Ungt Entreprenørskap Norge and DNB). He has also served one year as a trustee of Kavli Holding from June 2021.

Helge Leiro Baastad succeeds Finn Jebsen, who has been chair of the board of Kavli Holding AS since 2006. Jebsen has played a key role in developing the group, which currently has a turnover of approximately NOK 4 billion. The owner, the non-profit foundation Kavli Trust, distributes the entire profit to good causes.

CHAIR OF KAVLI TRUST: Dag J. Opedal. Photo: Kavli Trust

“We are deeply grateful for the effort and the contribution Finn Jebsen has made to Kavli and charitable causes for 16 years. Under Finn Jebsen’s leadership, the company has had a solid development, become professionalised in all areas and Kavli Trust has accumulated more than 900 million for good causes. Fantastic!” says chair of the board of Kavli Trust, Dag J. Opedal.

He adds:

“We are also very happy to welcome Helge Leiro Baastad as the new chair of the board after Finn Jebsen. Helge’s career speaks for itself, and we believe his experience and competence will be very useful in Kavli. He has first-hand knowledge of how to create strong brand positioning with a foundation as owner. A warm welcome to Kavli, Helge!”

NEW: Carina Hanson. Photo: Estrella

Trustee Ulrika Dellby has, after five years, chosen to resign. She is replaced by Carina Hanson. Hanson has worked with Swedish and Nordic brands for many years, most recently as CEO of Estrella AB. Prior to this, she had various roles in Orkla Foods / Abba Seafood. She has also been chair of the board of DLF Service and Livsmedelsföretagen.

“We are very happy that Carina Hanson has agreed to be part of our board. She has extensive experience from the industry both in Sweden and in the Nordic countries, and has a large industry network. We share basic values which is important ​​when our purpose is to create results and profit ​​for good causes. We wish to thank Ulrika for many years together, and for her valuable contribution to the work for Kavli. I wish Carina good luck!” says chair of the Kavli Trust Board, Dag J. Opedal.


Helge Leiro Baastad, CEO of Gjensidige
+47 90122451 E-post: helge.leiro-baastad@gjensidige.no

Kavli Trust distributes the entire profit to good causes. The foundation was established in 1962, and celebrates its 60th anniversary this year. Read more at www.kavlifondet.no.

CEO: Helge Leiro Baastad is CEO of Gjensidige. Photo: Gjensidige

Photos of the people mentioned can be downloaded for free use here: https://kavlifondet.smugmug.com/Presse/PM-endringer-i-styret-i-Kavli-Holding-juni-2022/n-LgdrJN/